Why is it that the Japanese poster for Scorsese’s next film is much more effective than any of the US designs? Is it that the oft-used color scheme has become an overused idea for dramatic films? Is it the unoriginal notion of plastering the stars image as half of its surface area? Or is it the unfamiliarity with the Japanese Katakana alphabet that lends a legitimate uncertainty and deception to a film/book that occupies the same themes? Perhaps none of these, perhaps all of them.
The movie poster is an art unto itself. And it is one that often seems obligatory and unmotivated. Here are the stars, here is a tagline, go see this movie. This is not to say many posters lack a creative and compelling design, lots do indeed expand the content of a movie. However, the ever-present commercial purpose of advertising one’s art seems to trump the potential to develop supplementary artistic support of the film.
No comments:
Post a Comment